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-JB, JR

Today’s newsletter is 997 words or about an 8-minute read.

💡 What’s the big deal?

M&A
Aurora fires back at Curaleaf 🥊

What happened: Aurora fired back at Curaleaf $CURLF ( ▲ 6.96% ) on Wednesday, a day after Curaleaf went public with its $4 per share hostile bid.

What they’re saying: “We believe Curaleaf made a strategic decision to make its offer public to pressure our shareholders into making a short-term decision for the benefit of Curaleaf shareholders,” Aurora CEO Miguel Martin said. “We will not do that.” $ACB ( ▲ 6.54% )

Curaleaf shot back in a social media post: “Don’t be fooled by Aurora's response as it does not change the facts: billions written off, years of restructuring, bloated costs, and promises made with little to show for it.”

What’s in the bid: Curaleaf’s bid amounts to an implied price of $4 per share, or a 45% premium on Aurora’s 30-day average share price, dated to August 10. Since then, Aurora’s up about 34% to $3.89 per share, while Curaleaf’s OTC-listed shares are up about 6% to $9.80.

Aurora’s board, for its part, formed a special committee to review the offer.

Both stocks have ticked upwards since news of the bid broke, which is somewhat surprising as acquiring companies usually see their shares slide. Jordan said in an interview last week this could be reflective of the market liking the deal.

He added that he initially wanted his overture to Aurora to be friendly, and had initial discussions with Martin in June and July, but those talks broke down and his team decided to go hostile.

Why it matters: At the core of the bid is Aurora’s EU-GMP certified cultivation facilities, which allow it to export medical cannabis to the lucrative European market, including Germany and Portugal. 

As a Canadian firm, Aurora has smoother export regulations than Curaleaf, which is based in the U.S. where cannabis is federally illegal. Exports are quickly becoming one of the most lucrative sectors within the emerging cannabis industry.

Jordan said Curaleaf’s international business is expanding 25-30% per year, compared to just 5-10% in the U.S.

“Their objective is to acquire Aurora's highly strategic EU-GMP facilities and leading medical cannabis platforms at the lowest price possible,” Aurora’s Martin said in a statement.

What’s next: The offer expires on December 1.

-JB

🤝 Deals, launches, partnerships

Verano launches THC drinks as hemp beverage ban looms 🥤

Verano is launching Easy Landings, a THC beverage line, Friday in Illinois, Arizona and Nevada dispensaries, with New Jersey following August 28. The 2-ounce, 100mg bottles sell exclusively through licensed dispensaries, which CMO David Spreckman says insulates the brand from November's threatened hemp THC ban. $VRNO ( ▲ 4.28% )

Today at Noon Eastern

Join Sweed and Cultivated for a candid conversation with retail leaders from Nova Farms and Black Canna as we explore what it takes to turn first-time visitors into loyal, repeat customers.

Together, we'll discuss:

- Local visibility and discoverability
- Customer acquisition strategies that drive traffic
- Conversion opportunities that increase retention and lifetime value

You'll leave with practical ideas you can put to work right away to improve how customers find your dispensary, what they experience once they're there, and why they keep coming back.

Moderator:
- Brad Cross, CRO, Sweed

Panelists:
- Matt Davidson, Vice President of Retail and Marketing, Nova Farms
- Larry Leggett, Founder, Black Canna
- Jay Rosenthal, Co-Founder & Managing Director, Cultivated

Register »

🧳 People moves

Trump tapped Dr. Heidi Overton to lead the FDA after Dr. Marty Makary’s departure. Like most Trump appointees, Overton is far-right leaning, but she was in the Oval Office when Trump signed the executive order to reschedule cannabis.

Quick hits

Cannabis Caucus leaders press Trump administration for rescheduling guidance ⚖️

Reps. Dina Titus, Ilhan Omar, David Joyce and Greg Steube sent a letter to Trump, RFK Jr., Scott Bessent and Todd Blanche asking for answers by September 30 on how DOJ's Schedule III order affects patients, DEA registration, and businesses operating in both medical and recreational markets. Titus, Joyce and Omar are three of the four bipartisan co-chairs of the Congressional Cannabis Caucus.

Massachusetts cannabis regulators want $7.9M more 💰

The Cannabis Control Commission is asking Beacon Hill for over $7.9 million in added FY2027 funding to implement April's industry overhaul and roll out social consumption licensing, with the first license type opening for applications in December. Lawmakers have already trimmed the agency's ask once this year, funding just $20.9 million of the $32.9 million it originally requested.

Mass. recreational repeal effort polls at 16% support among Democrats 🗳️

A new Suffolk University/Boston Globe poll of Massachusetts Democratic primary voters found just 16% would vote to repeal the state's recreational cannabis sales law on November's ballot question, against 79% who'd keep it. The margin barely moved from a base of voters in a state that's about as friendly to legal cannabis as any in the country.

Federal judge clears the way for Rhode Island cannabis retail licenses ⚖️

A federal judge dissolved the injunction that had blocked Rhode Island regulators from awarding cannabis retail licenses, after the state dropped its residency requirement for license holders. The Cannabis Control Commission reopened applications August 7.

🧪 Science & research

Cannabis use linked to earlier psychosis onset in adults, not teens

A new meta-analysis in Biological Psychiatry pooling 149 studies and more than 71,000 subjects found cannabis users developed psychosis 2.5 years earlier on average than nonusers, with the gap widening from under two years in people diagnosed in their early 20s to more than six years in those diagnosed after 30. The association disappeared entirely in adolescent-onset cases, and the authors are careful to note the design can't rule out shared genetic risk or reverse causation.

😜 One fun thing

Our friends at Nabis lit up Times Square as one of Inc’s 5000 fastest-growing companies:

📰 What we’re reading

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