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New roles and new industry insights

This week's People Moves powered by White Ash Group

Sunday, June 9, 2024

Good morning.

It was a busy week last week in cannabis. We had positive legalization news coming from New Hampshire and DC as well as some interesting news from one of cannabis biggest players courting a well-known beer company.

Enjoy today’s People Moves powered by White Ash Group.

-Team Cultivated

Cannabis people on the move

  • Aaron Edelheit CEO of Mindset Value announced on X that he has been hired by Cambria to be the research consultant to their cannabis ETF $TOKE.

  • Jeremy Johnson, formerly of Dispense, is taking on a new role as Chief Marketing Officer at Quality Roots, he said on LinkedIn.

This week’s postings

Results from the 2024 Salary Guide

Have you had a chance to explore the White Ash Group 2024 Cannabis Industry Salary Guide

Understand the dynamics shaping the workforce, key employment trends, and the most sought-after roles in both full-time and temporary positions. Here are a few high-level insights:

  • Popular Full-Time Roles: Key positions include Territory Sales Representative, Brand/Marketing Manager, Head of Cultivation, and VP of Retail.

  • Popular Temp Roles: Common temporary roles are Cultivation Technician, Extraction Technician, Trim/Harvest Technician, and Packaging Technician.

  • Industry Experience vs. Employer Tenure: 61% of cannabis industry professionals have over 5 years of experience, but less than 15% have been with their current employer for that duration.

  • Job Satisfaction Concerns: Industry satisfaction is low, with instability in both the industry and individual employment cited as major factors.

To learn more, download the full guide here.

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